creative

creative
adjective /kri'eɪtɪv/
relating to the conceptual or artistic side of advertising
There are three copywriters and four illustrators in the agency’s creative department.
He has had good experience working on both the creative and the administrative sides of advertising.
noun
someone who works in the conceptual or artistic side of a business
▪▪▪
‘…agencies are being called on to produce great creative work and at the same time deliver value for money’ [Marketing Week]

Marketing dictionary in english. 2015.

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